You can have the most complex comfortable organization system; the most comprehensive feature set in your BC Ecommerce, but keeps the front end, the interface as simple and instinctive as you can. How many people use the highly developed search button on Google? The simplest bc ecommerce solutions work. If you want to make an impact on busy people who are short of patience and time, try the simplest bc ecommerce you can put together. This is better for you. His does not mean that the back end of the web site needs to be simple. It is not surprising that Google is one of the most successful bc ecommerces in the world.